Ultimate guide to startups and social media
In The Spotlight
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How Innovation Works as Weapons to Raise Social Business
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Tips for beginners to create culture of innovation in business
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Guest Post: 2 Twitter Blunders to Avoid
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iPad: What is hot about Apple’s latest iPad
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5 Reasons NOT to have Meetings in Person
Entrepreneurship
How Innovation Works as Weapons to Raise Social Business
Innovation is important in every domain to be a pioneer in implementing new methodologies to gain from and in turn to take lead over competition by virtue of the results achieved through innovation. Social media is often seen as the foundation for promotion and internet marketing. It serves as a source of inbound links for [...]
Entrepreneurship
Tips for beginners to create culture of innovation in business
Businesses which intend to get ahead of the competition have to innovate. Apart from adopting a couple of required techniques, methods, technologies and business practices they have to go beyond their status quo and innovate. Nevertheless, innovation simply cannot occur by accident. It requires consistent effort from the business leadership to set the tone and [...]
Social Media
Guest Post: 2 Twitter Blunders to Avoid
You may have noticed that some companies seem to have all the success on Twitter. They have thousands of followers and people are always replying to their tweets or retweeting what they say. You may wonder how to become one of those companies. Well, it doesn’t happen overnight. You have to tweet about what people [...]
Reviews
iPad: What is hot about Apple’s latest iPad
Finally, Apple has launched its iPad3 amid all the fanfare today putting an end to all sort of speculations. No, it doesn’t have a time machine or laser swords of Jedi or anything of that sort. This update was more incremental and was in the lines of most mainstream expectations. The new things include a better [...]
Entrepreneurship
5 Reasons NOT to have Meetings in Person
Recently I read a great article by René Shimada Siegel that talked about reasons to have meetings in person. While, I agree that face-to-face meetings are a great thing, I am managing multiple clients and having healthy relationships without ever meeting my clients. I think face-to-face meetings are not all that advantageous in many cases and in [...]
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Ultimate guide to getting started up in India
Posted July 15th, 2011 by Balaji
So you want to build your startup in India? Entrepreneurship is not rocket science and neither is it just luck. With proper approach and plenty of patience you can build a great startup. Some of these steps are India-specific and others apply to startups all over the world. Pre- idea Identifying the Idea Execution Time [...]
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TenMiles – Software product development
Posted June 9th, 2011 by Balaji
TenMiles is a Chennai based enterprise software company that makes products like HelpdeskPilot for customer support and other products for invoice management etc. They have a nice looking website and have good expertise in UX. See Pluggd.in review Comments
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4 traits of highly innovative enterprises
Posted August 27th, 2011 by Balaji
Almost every startup is looking to build an innovation centric business. We are always under a pressure to move the pointer significantly. If you are building a better social network, operating system or a search engine, you will be discouraged by your friends, who will say Facebook, Windows or Google is good enough and there [...]
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Fix-All – Professional electrical services
Posted June 9th, 2011 by Balaji
If you have lived in India for a while you would know how hard it is to find qualified electricians. This Chennai based startup aims to address that issue. According to their website they provide Electrical, Plumbing, A/C, Refrigerator, Inverter and Computer Hardware services. Their aim is to provide transparent pricing and quality customer service and [...]
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TED Talk: Chirs Anderson on Tech’s long tail
Posted June 10th, 2011 by Balaji
Christ Anderson of Wired Magazine talks about the long tail. He explores the 4 stages of a viable technology. Comments
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How to promote your small business on a shoestring
Posted August 31st, 2011 by Balaji
Startups and SMEs don’t have a lot of budget for marketing and advertising, so they have to find ways to do high-impact promotions on a shoe-string. Social media has democratized things some what & a lot of businesses have grown through viral content. This post will go in detail on promoting your business. Step 1: Understand your [...]
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How to make your startup launch a success
Posted July 17th, 2011 by Balaji
Your startup launch is the first day you will show your “baby” to the world and let the public have a hand at your stuff. A good launch can do great things to your brand & build enough momentum to cut marketing & sales expenditure drastically. Remember the lines on the day before iPhone and [...]
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10 commandments of entrepreneurship
Posted September 15th, 2011 by Balaji
Ideas matter very little – it is all about execution. Some of the greatest companies were built on trite & simplest of ideas. So, when you start a business, don’t be discouraged that others have that idea too. Just focus on how many of them are executing it – chances are that none of the incumbents are [...]
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BankBazaar.com – Brings you closer to loans
Posted June 8th, 2011 by Balaji
BankBazaar is a Chennai based online loan portal that makes it easy for the customers to apply for loans and easy for the banks to estimate the risk of the borrower. In a very simple interface they take a few important details from the potential borrower and pass it on to the partner banks with [...]
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