The Agni
Ultimate guide to startups and social media


In The Spotlight

Ship Entrepreneurship

How Innovation Works as Weapons to Raise Social Business

Innovation is important in every domain to be a pioneer in implementing new methodologies to gain from and in turn to take lead over competition by virtue of the results achieved through innovation. Social media is often seen as the foundation for promotion and internet marketing. It serves as a source of inbound links for [...]

business-innovation Entrepreneurship

Tips for beginners to create culture of innovation in business

Businesses which intend to get ahead of the competition have to innovate. Apart from adopting a couple of required techniques, methods, technologies and business practices they have to go beyond their status quo and innovate. Nevertheless, innovation simply cannot occur by accident. It requires consistent effort from the business leadership to set the tone and [...]

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Guest Post: 2 Twitter Blunders to Avoid

You may have noticed that some companies seem to have all the success on Twitter. They have thousands of followers and people are always replying to their tweets or retweeting what they say. You may wonder how to become one of those companies. Well, it doesn’t happen overnight. You have to tweet about what people [...]

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iPad: What is hot about Apple’s latest iPad

Finally, Apple has launched its iPad3 amid all the fanfare today putting an end to all sort of speculations. No, it doesn’t have a time machine or laser swords of Jedi or  anything of that sort. This update was more incremental and was in the lines of most mainstream expectations. The new things include a better [...]

Picture 88 Entrepreneurship

5 Reasons NOT to have Meetings in Person

Recently I read a great article by René Shimada Siegel that talked about reasons to have meetings in person. While, I agree that face-to-face meetings are a great thing, I am managing multiple clients and having healthy relationships without ever meeting my clients. I think face-to-face meetings are not all that advantageous in many cases and in [...]

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Entrepreneurship

Ultimate guide to getting started up in India

Posted  July 15th, 2011  by  Balaji

So you want to build your startup in India? Entrepreneurship is not rocket science and neither is it just luck. With proper approach and plenty of patience you can build a great startup. Some of these steps are India-specific and others apply to startups all over the world. Pre- idea Identifying the Idea Execution Time [...]

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Business Services

TenMiles – Software product development

Posted  June 9th, 2011  by  Balaji

TenMiles is a Chennai based enterprise software company that makes products like HelpdeskPilot for customer support and other products for invoice management etc. They have a nice looking website and have good expertise in UX. See Pluggd.in review   Comments

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Entrepreneurship

4 traits of highly innovative enterprises

Posted  August 27th, 2011  by  Balaji

Almost every startup is looking to build an innovation centric business. We are always under a pressure to move the pointer significantly. If you are building a better social network, operating system or a search engine, you will be discouraged by your friends, who will say Facebook, Windows or Google is good enough and there [...]

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Real Estate

Fix-All – Professional electrical services

Posted  June 9th, 2011  by  Balaji

If you have lived in India for a while you would know how hard it is to find qualified electricians. This Chennai based startup aims to address that issue. According to their website they provide Electrical, Plumbing, A/C, Refrigerator, Inverter and Computer Hardware services. Their aim is to provide transparent pricing and quality customer service and [...]

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Videos

TED Talk: Chirs Anderson on Tech’s long tail

Posted  June 10th, 2011  by  Balaji

Christ Anderson of Wired Magazine talks about the long tail. He explores the 4 stages of a viable technology. Comments

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How-To

How to promote your small business on a shoestring

Posted  August 31st, 2011  by  Balaji

Startups and SMEs don’t have a lot of budget for marketing and advertising, so they have to find ways to do high-impact promotions on a shoe-string. Social media has democratized things some what & a lot of businesses have grown through viral content. This post will go in detail on promoting your business. Step 1: Understand your [...]

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Entrepreneurship

How to make your startup launch a success

Posted  July 17th, 2011  by  Balaji

Your startup launch is the first day you will show your “baby” to the world and let the public have a hand at your stuff. A good launch can do great things to your brand & build enough momentum to cut marketing & sales expenditure drastically. Remember the lines on the day before iPhone and [...]

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Entrepreneurship

10 commandments of entrepreneurship

Posted  September 15th, 2011  by  Balaji

Ideas matter very little – it is all about execution. Some of the greatest companies were built on trite & simplest of ideas. So, when you start a business, don’t be discouraged that others have that idea too. Just focus on how many of them are executing it – chances are that none of the incumbents are [...]

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Finance

BankBazaar.com – Brings you closer to loans

Posted  June 8th, 2011  by  Balaji

BankBazaar is a Chennai based online loan portal that makes it easy for the customers to apply for loans and easy for the banks to estimate the risk of the borrower. In a very simple interface they take a few important details from the potential borrower and pass it on to the partner banks with [...]

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