Ultimate guide to startups and social media
In The Spotlight
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How Innovation Works as Weapons to Raise Social Business
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Tips for beginners to create culture of innovation in business
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Guest Post: 2 Twitter Blunders to Avoid
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iPad: What is hot about Apple’s latest iPad
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5 Reasons NOT to have Meetings in Person
Entrepreneurship
How Innovation Works as Weapons to Raise Social Business
Innovation is important in every domain to be a pioneer in implementing new methodologies to gain from and in turn to take lead over competition by virtue of the results achieved through innovation. Social media is often seen as the foundation for promotion and internet marketing. It serves as a source of inbound links for [...]
Entrepreneurship
Tips for beginners to create culture of innovation in business
Businesses which intend to get ahead of the competition have to innovate. Apart from adopting a couple of required techniques, methods, technologies and business practices they have to go beyond their status quo and innovate. Nevertheless, innovation simply cannot occur by accident. It requires consistent effort from the business leadership to set the tone and [...]
Social Media
Guest Post: 2 Twitter Blunders to Avoid
You may have noticed that some companies seem to have all the success on Twitter. They have thousands of followers and people are always replying to their tweets or retweeting what they say. You may wonder how to become one of those companies. Well, it doesn’t happen overnight. You have to tweet about what people [...]
Reviews
iPad: What is hot about Apple’s latest iPad
Finally, Apple has launched its iPad3 amid all the fanfare today putting an end to all sort of speculations. No, it doesn’t have a time machine or laser swords of Jedi or anything of that sort. This update was more incremental and was in the lines of most mainstream expectations. The new things include a better [...]
Entrepreneurship
5 Reasons NOT to have Meetings in Person
Recently I read a great article by René Shimada Siegel that talked about reasons to have meetings in person. While, I agree that face-to-face meetings are a great thing, I am managing multiple clients and having healthy relationships without ever meeting my clients. I think face-to-face meetings are not all that advantageous in many cases and in [...]
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Clear Tax – Saving money on filing taxes
Posted July 27th, 2011 by Balaji
With only a couple more days to go for the Indian tax filing deadline, I thought it is relevant to cover the NCR based startup - ClearTax – that provides an easy & free way to file your personal tax online. Founded by a couple of IIT Guwahati alumns, ClearTax tries to do what TurboTax did [...]
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Summary of Sbuzz 27/07/11: Weekly Startup Chat
Posted July 27th, 2011 by Balaji
It was the first week of Sbuzz and it went awesome – 170 relevant tweets from 8 active participants. We started at 3 and had to forcibly end at 4:30 since some of us had meetings to go to. We spent the first 45 min on introduction and asking questions on each other’s business models. [...]
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Infographic: What tools do startups use?
Posted July 27th, 2011 by Balaji
The survey done by BestVendor has some interesting insight into what tools startups use. The survey was conducted with 550 people working in companies with 100 or below employees. In tools like project management and note taking there are clear winners – BaseCamp and Evernote respectively, while there are no clear leaders in phone system [...]
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Traffic share of top social sites in the world
Posted July 25th, 2011 by Balaji
A great stat on the top social sites in the world. Facebook is absolutely the kind (91% of the share). Of the remaining 9% traffic, Google+ has about 1.1% of the 9% while Twitter leads the pack with 23% traffic. I suspect that Twitter usage could be more than what is suggested given how many [...]
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Infographic on how travel companies use social media
Posted July 23rd, 2011 by Balaji
Here are some stats on how travel companies in the US utilize social media. Travel related startups can utilize these ideas to build their social media strategy. Some interesting stats: Source: Tripl Comments
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Interesting facts on digital world and social media
Posted July 22nd, 2011 by Balaji
This is an interactive presentation that show the evolution of various social networks and evolution of Internet across the world. Startups particularly need to make note of the stats on ecommerce, the market trends in digital media and the right social network to utilize for a given demographic. Interesting stuff from the presentation: Created [...]
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Comprehensive list of 39 active deal sites in India
Posted July 19th, 2011 by Balaji
Groupon revolution has really taken over India. Over 50 deal sites have come up in the past 1 year and some of them have closed down, while others like Snapdeal & Mydala have thrived in the market with $10m+ valuations. This is an interesting space but with a lot of noise and we have decide [...]
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Interesting Indians to follow on Google Plus
Posted July 19th, 2011 by Balaji
Google+ is the new social network and it has still not become public. But, it has already been embraced by a number of entrepreneurs and media persons and it could be a great place to have conversations. One issue with G+ is its search (ironic isn’t) and it is extremely hard to find out the [...]
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How to make your startup launch a success
Posted July 17th, 2011 by Balaji
Your startup launch is the first day you will show your “baby” to the world and let the public have a hand at your stuff. A good launch can do great things to your brand & build enough momentum to cut marketing & sales expenditure drastically. Remember the lines on the day before iPhone and [...]
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