The Agni
Ultimate guide to startups and social media


In The Spotlight

Ship Entrepreneurship

How Innovation Works as Weapons to Raise Social Business

Innovation is important in every domain to be a pioneer in implementing new methodologies to gain from and in turn to take lead over competition by virtue of the results achieved through innovation. Social media is often seen as the foundation for promotion and internet marketing. It serves as a source of inbound links for [...]

business-innovation Entrepreneurship

Tips for beginners to create culture of innovation in business

Businesses which intend to get ahead of the competition have to innovate. Apart from adopting a couple of required techniques, methods, technologies and business practices they have to go beyond their status quo and innovate. Nevertheless, innovation simply cannot occur by accident. It requires consistent effort from the business leadership to set the tone and [...]

Picture 157 Social Media

Guest Post: 2 Twitter Blunders to Avoid

You may have noticed that some companies seem to have all the success on Twitter. They have thousands of followers and people are always replying to their tweets or retweeting what they say. You may wonder how to become one of those companies. Well, it doesn’t happen overnight. You have to tweet about what people [...]

Picture 119 Reviews

iPad: What is hot about Apple’s latest iPad

Finally, Apple has launched its iPad3 amid all the fanfare today putting an end to all sort of speculations. No, it doesn’t have a time machine or laser swords of Jedi or  anything of that sort. This update was more incremental and was in the lines of most mainstream expectations. The new things include a better [...]

Picture 88 Entrepreneurship

5 Reasons NOT to have Meetings in Person

Recently I read a great article by René Shimada Siegel that talked about reasons to have meetings in person. While, I agree that face-to-face meetings are a great thing, I am managing multiple clients and having healthy relationships without ever meeting my clients. I think face-to-face meetings are not all that advantageous in many cases and in [...]

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social-media-marketing
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How-To

How to promote your small business on a shoestring

Posted  August 31st, 2011  by  Balaji

Startups and SMEs don’t have a lot of budget for marketing and advertising, so they have to find ways to do high-impact promotions on a shoe-string. Social media has democratized things some what & a lot of businesses have grown through viral content. This post will go in detail on promoting your business. Step 1: Understand your [...]

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innovation
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Entrepreneurship

4 traits of highly innovative enterprises

Posted  August 27th, 2011  by  Balaji

Almost every startup is looking to build an innovation centric business. We are always under a pressure to move the pointer significantly. If you are building a better social network, operating system or a search engine, you will be discouraged by your friends, who will say Facebook, Windows or Google is good enough and there [...]

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sales
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Sbuzz

Sbuzz Week 5: The art of selling – 8 key lessons

Posted  August 25th, 2011  by  Balaji

Sbuzz week 5 was about selling. We talked about the Zig Zaglar’s quote: Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. 8 Key  lessons on selling from the participants Here is the detailed transcript transcript-08-24 Image courtesy: Cartoonbank Comments

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e-commerce
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How-To

How to setup an ecommerce business in India?

Posted  August 25th, 2011  by  Balaji

Here is a guest post by Angel Investor – Mukund Mohan. Say you are a stay-at-home-dad who wants to sell your own neat apparel designs online, or a creative mom who can make some excellent handicrafts at home. Now you are interested in setting up a storefront on the web so you can “get in [...]

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crowd
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Sbuzz

Summary of #Sbuzz: Week 3 – Fund Raising

Posted  August 9th, 2011  by  Balaji

We are seeing an exponential growth in number of participants. About 40 participants took part and 280 tweets were posted. The topic was on fund raising and angel Kris Nair and startup mentor Subba Iyer answered a lot of questions from the participants. Subba Iyer suggested that the best time to look for funding is [...]

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trademark
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How-To

How to protect your intellectual property in India?

Posted  August 3rd, 2011  by  Balaji

So, you have made an innovative product that is worth significantly. Now, how do you protect it from getting replicated by your competitors? You are the brand manager of flipkart.com how do you prevent somebody else registering the website flipkart.org? You have written top quality software, how do you protect others from copying it? This [...]

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venture capital
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How-To

An Investor’s open letter to Entrepreneurs in India

Posted  July 30th, 2011  by  Balaji

Angel Investor and entrepreneur Mukund Mohan (@mukund) has written this great piece on what entrepreneurs should know about VCs and Angels. Must read for entrepreneurs. Hello my friend (yes, we are in this together), Since you took some time to think about what makes an ideal investor I thought I’d do the same to outline what [...]

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Picture 8
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News

Startup Centre is inviting applications for its mentoring program

Posted  July 28th, 2011  by  Balaji

The Startup Centre – a Chennai based initiative is inviting applications for the resident program until August 31st. It is a 3-6 month mentoring program where the startups are expected to pay Rs.7.5K – Rs. 10K. The cost includes office space, training etc. Learn more about the program here and the application is available here. [...]

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mobielphones
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Shopping/Others

State of online recharge mobile services in India

Posted  July 28th, 2011  by  Balaji

Given that India is the world’s fastest growing mobile market and with the highest number of prepaid subscribers, it is no wonder that a lot of attention was paid to the mobile recharge space. Mobile companies share 3-4% of the recharge value with the dealers and this market is worth more than Rs.4000 crores annually [...]

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