Startups and SMEs don’t have a lot of budget for marketing and advertising, so they have to find ways to do high-impact promotions on a shoe-string. Social media has democratized things some what & a lot of businesses have grown through viral content. This post will go in detail on promoting your business. Step 1: Understand your [...]

Almost every startup is looking to build an innovation centric business. We are always under a pressure to move the pointer significantly. If you are building a better social network, operating system or a search engine, you will be discouraged by your friends, who will say Facebook, Windows or Google is good enough and there [...]

Sbuzz week 5 was about selling. We talked about the Zig Zaglar’s quote: Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. 8 Key  lessons on selling from the participants Here is the detailed transcript transcript-08-24 Image courtesy: Cartoonbank Comments

Here is a guest post by Angel Investor – Mukund Mohan. Say you are a stay-at-home-dad who wants to sell your own neat apparel designs online, or a creative mom who can make some excellent handicrafts at home. Now you are interested in setting up a storefront on the web so you can “get in [...]

We are seeing an exponential growth in number of participants. About 40 participants took part and 280 tweets were posted. The topic was on fund raising and angel Kris Nair and startup mentor Subba Iyer answered a lot of questions from the participants. Subba Iyer suggested that the best time to look for funding is [...]

So, you have made an innovative product that is worth significantly. Now, how do you protect it from getting replicated by your competitors? You are the brand manager of flipkart.com how do you prevent somebody else registering the website flipkart.org? You have written top quality software, how do you protect others from copying it? This [...]

Angel Investor and entrepreneur Mukund Mohan (@mukund) has written this great piece on what entrepreneurs should know about VCs and Angels. Must read for entrepreneurs. Hello my friend (yes, we are in this together), Since you took some time to think about what makes an ideal investor I thought I’d do the same to outline what [...]

The Startup Centre – a Chennai based initiative is inviting applications for the resident program until August 31st. It is a 3-6 month mentoring program where the startups are expected to pay Rs.7.5K – Rs. 10K. The cost includes office space, training etc. Learn more about the program here and the application is available here. [...]

Given that India is the world’s fastest growing mobile market and with the highest number of prepaid subscribers, it is no wonder that a lot of attention was paid to the mobile recharge space. Mobile companies share 3-4% of the recharge value with the dealers and this market is worth more than Rs.4000 crores annually [...]