Entrepreneurs are a pretty diverse bunch. But, there are still common traits found in most of them that pushes them forward. Ernst & Young surveyed 685 entrepreneurs worldwide and found some common traits. They claim that the entrepreneurs are made and not born as indicated by their stats that show 60% having worked in a corporate [...]

Groupon.com has simply revolutized the ecommerce space and dozens of startups have sprung up imitating this successful model. Snapdeal is the leader among India’s deal sites and primarily deals with spas and beauty related services. Owned by Jasper Innovative Marekting solutions, Snapdeal has secured a Rs. 50 crores+ in VC funding this year. It has [...]

FashionAndYou is a members only shopping club that claims to give up to 80% off on many luxury goods. 80% of its registered users are women and 35-40% of the customer base is in Tier-II and Tier-III cities, in sharp contrast to other shopping websites that are frequented by men in metros buying books, electronics [...]

Mumbai based Naaptol begun as a shopping comparison website, Naaptol initiates selling and connects the retailer with the customer. They have over 500 stores and 470 brands connected to them now it now carries 5000 shopping transactions  worth over Rs. 1.5 crores per day. It runs ads in Indian newspapers for daily deals and courting [...]

Timtara is a Delhi based online retailer of gadgets and electronic goods. Launched in May 2010 by a Noida based consulting firm – Infosecure consulting pvt ltd, Timtara focuses on user experience and customer support. 50% of their sales is in mobile phones and gadgets. They handle their own logistics and claim to have delivered [...]

Startups are run on shoestrings but even then they require some money from outside sources given that most startup founders are young and don’t have a lot of savings to begin with. Here is an excellent article on startup funding from Paul Graham. Also look at the funding tap at the top and find the list [...]

Facebook fan pages are one of the cheapest and best ways to reach your customers. A customer can easily become your fan by hitting the like button in your page, and could get your updates. From a customer point of view it is far simpler than signing up for a mailing list and it could [...]

Blogging is one of the most powerful tools to reach your customers. It helps them to learn more about your product & the company and understand the humans and ideas behind the corporate veil. Blogging good articles brings free traffic to the site through search engines, helps convert customers by conveying your authority and helps [...]

In a startup you need legal help for a lot of reasons – incorporating your company, filing up government’s paperwork, reading through your office lease, filing trademarks, drafting agreements with partners and employees and so on. Here are some excellent tips on how to hire your corporate lawyer. Here is the list of Indian law [...]