Last week, research firm ZenithOptmedia has made available a few statistics. Here is the brief summary. In 2014, The total spending in advertisements will be $541b of which Internet alone will account for $113 billion. That is a jump of $40 billion (i.e. the extra revenue = Google + Yahoo + Facebook put together) from 2011. TV will continue to be in the pole position extending its lead, while predictably Newspapers and Magazines will go down. The developing markets would account for more than half the ad expenditures in 2014.

1. Total ad expenditure in 2011 in $464 billion and will grow to $541 billion in just 3 years. This is a colossal number. Think about it. The world’s biggest ad goliath – Google – makes just 6% of this total amount. With Olympics, US elections, football championship and other major events in 2012, ad expenditure is expected to spike.

2. China is the leader among the emerging markets and grow its ad spending by $16 billion in 3 years. India though is at the 7th position lagging behind Indonesia, Russia and Brazil.

3. In the next 3 years display ads will grow by 100% and classified by 50%. But the lead position will held by paid search though expected to grow by smaller amount.

4. TV ads will account for $215 billion followed by Internet ads at $113 billion. Internet’s share of ad expenditure will go up from 15% to over 21% in 2014. That means an extra $25 billion for Internet companies.

5. Google continues to consolidate its position in the ad market and now owns 44% of the total Internet ad revenues.