Here are some stats on how travel companies in the US utilize social media. Travel related startups can utilize these ideas to build their social media strategy.
Some interesting stats:
- 96% of all US university students use Facebook
- 52% of travelers say they are inspired to the trip by their friend’s facebook photos
- 69% of travel companies got increased sales from Facebook and 46% got increased sales through Twitter
- Foursqure has checkins in all 6 continents
- Tripadvisor now has 50 million social reviews for half a million hotels
Source: Tripl
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