Timtara is a Delhi based online retailer of gadgets and electronic goods. Launched in May 2010 by a Noida based consulting firm – Infosecure consulting pvt ltd, Timtara focuses on user experience and customer support. 50% of their sales is in mobile phones and gadgets. They handle their own logistics and claim to have delivered some of the products in Delhi within 4hours. They own a private electronics label – Buzz and plan to leverage that for selling goods.

The company has managed to grow fast in a crowded space. Though Indians have still not yet warmed to buying gadget online the trend is changing now and heir audience is young, upwardly mobile, urban Indians. The company is claiming to put customer service as the number 1 priority which is good in India where most companies are horrible in that. But the market is very competitive with margins very thin in mobiles phones and their track record in retail is not clear.  It is an interesting company to watch.

References

• Interview with Timtara co-founder
• Alexa