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June 8th, 2011

Naaptol.com – social shopping website

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Written by: Balaji
Picture 11

Mumbai based Naaptol begun as a shopping comparison website, Naaptol initiates selling and connects the retailer with the customer. They have over 500 stores and 470 brands connected to them now it now carries 5000 shopping transactions  worth over Rs. 1.5 crores per day. It runs ads in Indian newspapers for daily deals and courting customers in the phone shopping segment with four call centers.

Factbox

Facebook fans: 72816

Founded: Jan 2008

Founder(s): Manu Agarwal

Employees: 60

Funding: Raised Rs. 40 crores in 2010 from Canaan partners

Revenue expected: Rs. 100 crores by EoY.

Alexa Rank: 4100 worldwide, 287 in India

References:

Interview with Manu Agarwal



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About the Author

Balaji
+Balaji heads a consultancy firm - Agni Innovation Labs - that helps small businesses, law firms and political campaigners launch their brand successfully. The services include blogging, press releases, social media strategy development and email campaigning. Contact the author: balaji [at] theagni [dot] com for more details.