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Shopping

June 8th, 2011

FashionAndYou – Shopping club/deals site for luxury goods

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Written by: Balaji
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Picture 13

FashionAndYou is a members only shopping club that claims to give up to 80% off on many luxury goods. 80% of its registered users are women and 35-40% of the customer base is in Tier-II and Tier-III cities, in sharp contrast to other shopping websites that are frequented by men in metros buying books, electronics and the like. Every day they introduce 4-5 deals with each deal lasting upto 3 days. They has cash on delivery option and a no questions asked return policy.

Factbox

Facebook fans: 724000

Founded: Jan 2010

Founders: Harish Bahl and Pearl Uppal

Funding: $8 million from Sequoia Capital in December 2010

Members: 1.5 million

Alexa Rank: 2782 worldwide, 183 in India

Website: www.fashionandyou.com

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About the Author

Balaji
+Balaji heads a consultancy firm - Agni Innovation Labs - that helps small businesses, law firms and political campaigners launch their brand successfully. The services include blogging, press releases, social media strategy development and email campaigning. Contact the author: balaji [at] theagni [dot] com for more details.